— NEW CHAPTER
After 20 years creating inflatable solutions for entertainment, events and brand experiences, FactoryPlay enters a new era.
Introducing Active Brands.
A new brand fully dedicated to inflatable advertising and brand activations.
Built for agencies, events and brands looking for visibility, impact and large-scale experiences.
Active Brands combines the production power, creativity and know-how developed by FactoryPlay since 2005 with a new identity focused on the future of marketing activations.
More than inflatables, we create impact.
We create presence.
We create experiences that make brands impossible to ignore.
Powered by FactoryPlay.
Driven by innovation.
Built to activate brands.
— Worldwide launch at FESPA Global Print Expo 2026.